If you own a restaurant, chances are you’re thinking about selling liquor. Having a liquor license can benefit your establishment in many ways. An appetizing drink menu with some signature specials can help market your business. You can also market your business with a happy hour menu to draw in the dinner crowds earlier. Here are some reasons to think about securing a liquor license in Texas.
Don’t let the process of obtaining a liquor license stop you. There are firms that can help you secure a texas alcohol permit so you can start selling alcohol faster. By going through a firm, you won’t have the hassle of going through what can be a slow and tedious process to obtain a liquor license.
With a liquor license, you can make a bigger marketing push to help your brand awareness. For example, there can be Happy Hour Hump Days every Wednesday, or Margarita Mondays in addition to Taco Tuesdays and Thirsty Thursdays. With a liquor license, every day can potentially feel like a weekend with such special promotions.
Note that selling alcohol will help attract more adults – such as those seeking a night cap or young professionals after a happy hour – than children or teenagers. That’s a key reason, considering that adults will also help drive up more sales than kids will.
Keep in mind that you are not that only one seeking a liquor license – many other restaurants are as well. Selling liquor will not only sharpen your competitive edge, it will help you stay abreast of the competition.
For many restaurants, selling liquor can make up such a key chunk of sales. Take a glass of wine that costs $10 – similar to what an appetizer might cost, but an appetizer takes more time and ingredients to prepare than simply pouring from a $30 bottle. You sell three glasses of wine, you’ve already paid for that bottle.
Here are just a few ways a liquor license can help your new restaurant stay current and competitive.